Clarity Over Chaos. Strategy Over Guesswork.
Marketing shouldn’t feel like a never-ending game of trial and error. If your efforts feel scattered or you’re not sure what’s working, it’s time for a clear, actionable strategy. I help small business owners and entrepreneurs align their brand, messaging, and tactics to attract the right customers and grow intentionally.
What I Offer
I don’t manage campaigns or build websites—but I do help you craft a strategic foundation that makes every marketing move smarter and more effective.
Services Include:
- Target market and ideal customer definition
- Brand positioning and core messaging
- Content and channel strategy (SEO, email, social, paid)
- Lead funnel and conversion pathway mapping
- Customer journey optimization
- Retention and loyalty strategy
- Marketing performance review and tuning
Who It’s For
- Entrepreneurs feeling overwhelmed by marketing options
- Small business teams running marketing without a clear roadmap
- Founders who’ve outgrown DIY marketing but don’t know what to do next
- Anyone spending money on marketing and unsure if it’s working
What You Can Expect
You’ll walk away with:
- A messaging strategy that speaks to your ideal client
- A simple, prioritized marketing plan tailored to your resources
- Funnel diagrams that show where leads enter, convert, and drop off
- Clear recommendations for which tactics to pursue—and which to drop
- Confidence that your marketing efforts are aligned with your business goals
Format & Delivery
Marketing strategy is available as:
- A standalone strategic engagement (typically 3–4 weeks)
- An ongoing part of your Tier 2 or Tier 3 retainer
Includes:
- Discovery sessions focused on your audience, goals, and positioning
- Strategy roadmap with tactical priorities
- Optional coordination with marketing agencies or vendors
Related Services
Effective marketing is rooted in strong strategy and backed by solid operations:
- 📋 Business Planning: Define your goals and growth targets first.
- ⚙️ Operations Consulting: Make sure you can fulfill what your marketing promises.
- 🌱 Leadership Development: Build confidence in telling your brand story and leading your team.
Let’s Get Strategic
If you’re ready to stop guessing and start marketing with purpose, let’s build a strategy that works.
📩 Or email scott@scotchcreekconsulting.com
You don’t need to do everything—you need to do the right things.